GDPR and Marketing — How to Run Profiling, Remarketing, Newsletter, and Lead Generation in Compliance With the Law
Digital marketing runs on personal data — from email addresses in newsletter databases, through cookies tracking website behaviour, to advanced profiling and remarketing. Each of these elements is subject to the GDPR, and errors in their use are among the most frequently sanctioned violations — both by UODO and by European supervisory authorities (particularly the […]
